Heleen Hoosemans

The only constant in my life is change and I love it. I’m at my best in the messy middle: stepping into new situations, untangling complexity, and building something stronger and simpler with the team.

‍

I’ve lived and worked across the Netherlands, Switzerland, China, Malaysia, Germany, and now Vietnam, so I naturally bridge Western expectations with Southeast Asian realities. My background spans multinational corporates and start-ups/scale-ups, moving comfortably between structure and speed.

‍

I co-founded Unfiltered because too many organisations still treat people as “resources.” In SEA, I see a different energy—forward-thinking, optimistic, and warm. I want people practices that match that mindset: practical, human, and growth-driving. After 10 years in the region I love, my goal is to help businesses shift from HR-as-admin to people-as-advantage and accelerate the change already buzzing across Southeast Asia.

‍

When you work with me you get straight talk with warmth; deep connection with leadership and teams; co-creating solutions that fit your size, stage, and culture—so they’re not just designed, they’re adopted and deliver real impact.